Ambition over comfort
We are — and want to work with — exceptionally ambitious, hard-working people. We want to succeed, and so should you. Reject Jantelagen. Don't listen to what they're telling you. Stop settling. Let's change the world.
North Canaan channels ambition, hard work, and domain expertise to develop curated software and service solutions that create real value.
The Thesis
We are — and want to work with — exceptionally ambitious, hard-working people. We want to succeed, and so should you. Reject Jantelagen. Don't listen to what they're telling you. Stop settling. Let's change the world.
Agentic coding unlocks an insane speed of iteration. By the time large companies decide on their AI budget, our small team has shipped, validated, killed, or monetized three ideas that previously required fifty engineers. We move faster, iterate harder, stay lean.
Every product at North Canaan exists because we — or our subject-matter experts — live with the problem. BJJRehab because we train. SagaNu because we're parents and educators. CardentoOS because we run a stable. No vanity projects.
Portfolio
A curated portfolio of software and services, each born from a problem we feel in real life.
What we're building for
We look for large, expanding markets with replenishing demand, and high flexibility to adopt superior solutions — the kind that expertise can deliver using state-of-the-art technology.
Education
Fewer children per family means more investment per child. Most parents are dissatisfied with traditional education — and those who can't afford private alternatives have nowhere else to go. That's the market we build for.
Health
People are staying active later in life, and arriving at new hobbies with real disposable income. They want to optimize their performance, not just show up. That's where we build, starting with jiu-jitsu rehab.
Niche OS
Agentic AI makes it viable to tailor user experience and workflows to individual industries in a way that wasn't economically possible before. A deeply specialized operating system — built for one vertical — is now a real product category. It's a theme we keep building in.
Stories that teach — personalized learning adventures for kids, built by parents and educators.
EdTechSwedish tax, decoded. Effortless declarations that turn a dreaded chore into a few taps.
FinTechThe operating system for the modern stable — built by people who run one.
Niche OSA self-running operating system for using the attention economy.
MarTechStay on the mats. Rehab and prehab protocols built by and for grapplers.
HealthThe Cofounders
Cofounder · Growth & Audience
Obsessed with distribution and the people we build for. Simon has built large audiences and turns deep domain insight into products people actually want.
Cofounder · Product & Engineering
A builder at heart who turns conviction into shipped product. Ohad leads how we wield agentic tooling to compress years of roadmap into weeks of iteration.
Join us
Join as a team member or a subject-matter expert. Tell us what you're exceptionally passionate about — we'll reach out.